The Future of Professional Pickleball: Growth, Crisis, and the Path to Sustainability
Professional pickleball is experiencing rapid growth, driven by celebrity investments and league expansion. However, it faces key challenges, including a weak viewer base, unsustainable player contracts, and high operating costs. To ensure long-term success, the sport must enhance match appeal, reform salary structures, and build a strong cultural identity. Without addressing these issues, pickleball’s current boom may be short-lived.