Tips & Tricks

As the global pickleball industry grows, the introduction of the Paddle-Ball Coefficient of Restitution (PBCoR) regulations has reshaped paddle design and manufacturing standards. These regulations aim to control paddle power output to ensure fairness and safety in competition. Manufacturers face both technical and financial challenges, particularly those relying on high-power paddles. However, this shift also promotes innovation, encouraging companies to focus on control and spin in paddle design. This article explores the impact of PBCoR on the industry and how manufacturers are adapting to this new regulatory landscape.

In today’s competitive landscape, relying solely on public traffic from platforms like social media can be costly and unpredictable. This article explores how brands can effectively transition to private traffic, creating personalized and long-lasting relationships with customers. Learn how to build, manage, and optimize private channels through social media groups, email marketing, loyalty programs, and more, to reduce marketing costs and increase customer lifetime value.